Next Generation Venues - The story of Colosseo
December 10, 2018 - Washington, USA
The advance in technologies that surround us is fascinating. Sports and entertainment venues are no exception to the rule and modern ones are being fitted out with very complex technologies.
A decade ago, the power of technologies focused on evolving arena solutions (EAS) became a passion for a group of software experts.
Their professional focus solely applied to technologies used at sports and entertainment venues and resulted in a spin-off and a unique company called Colosseo was born. Software expertise as the core of Colosseo’s business has proven to be a truly visionary approach.
By the time traditional vendors realised that commonly used hardware-based solutions in venue control rooms can’t compete with the versatility and price of software-based solutions, Colosseo had developed and manufactured the first global Single Media Platform. It introduced so far unseen capabilities in digital content creation and distribution.
The revolutionary Colosseo product, which brings any type of digital content to any type of screen at any time during an event, first sent shockwaves through venues across Europe before entering the US market.
This genius idea became a great performing product and dramatically raised the bar in game presentation, infotainment and interactivity at venues run by Colosseo.
SINGLE MEDIA PLATFORM
At the same time, Colosseo’s Single Media Platform significantly lowered clients’ operational costs. This naturally led to spontaneous referencing resulting in a steadily growing number of venues choosing to install Colosseo solutions.
The main factor for the first 100 venues that decided to be run by Colosseo was Colosseo EAS capability to provide customised turnkey solutions.
From a biometric access control system to sophisticated control room solutions, integrated replay system, video assistant referee system, Interactive IPTV system, integrated smartphone platform, ultimate digital signage solutions, custom designed LED screens, perimiters complied with the UEFA regulations, slim LED ribbon boards, ultralight center hung LED video boards, Colosseo EAS has it all.
Proudly, they are all developed by a powerful Colosseo R&D team, manufactured with top class Colosseo European craftsmanship and installed by cutting edge Colosseo attention to detail.
CAPITAL ONE ARENA
The overwhelming Colosseo domination in innovations applied at sports and entertainment venues across Europe caught the attention of Washington DC based company, Monumental Sports & Entertainment (MSE).
With their top notch professionalism, MSE meticulously evaluated Colosseo’s quality and sustainability. Only after satisfactory results from a risk assessment analysis, MSE hired Colosseo to upgrade its flagship DC venue control room.
Multiple subsystems were replaced by Colosseo’s Single Media Platform. The Capital One Arena control room was suddenly uniquely advanced among US venues.
From the small detail of having custom designed Colosseo 3-D visualiser, all the way to MSE’s sponsorship department’s benefits from a smart Colosseo content loading system, the superior performance of technologies installed by Colosseo is appreciated at Capital One Arena, which is home to NBA, NHL, NCAA, WNBA and AFL teams.
A BIG SPLASH
Colosseo came into the US market in a big way. Straight into one of the busiest venues in terms of the number of home teams and number of events per calendar year.
Serving the complex needs of Capital One Arena’s digital content distribution at a very high level has opened doors for Colosseo to also serve Capital One Arena’s needs in visual presentation.
Colosseo designed and manufactured LED technology is now proving itself to be the best in house via more than two dozen fine pixel pitch LED video walls within Capital One Arena.MSE’s growing trust of Colosseo resulted in an additional request for a Colosseo Interactive IPTV system to be installed at Capital One Arena and the best is yet to come in 2019.
Furthermore, Colosseo enables MSE to maximise revenue generation from advertising, and to offer sponsors unparalleled options to define their preferred displays.
Colosseo’s great performance at Capital One Arena referenced itself to the BB&T Center, home of the NHL’s Florida Panthers.
This Florida venue’s added demand on the scope and simplicity of digital content distribution resulted in the installation of Colosseo’s Single Media Platform.
Additionally, the superior craftsmanship and quality of Colosseo manufactured LED ribbon boards and LED dasher boards became another US display of Colosseo product quality at the BB&T Center.
The power and values of Colosseo are now being established within the world’s most attractive US market, the US.
RECIPE FOR SUCCESS
Colosseo’s recipe for success is simple. A readiness to listen to clients’ expectations and then exceeding those expectations via industry leading innovation.
The technologies that surround us are evolving at an ever increasing. The young generation of fans expects a new level of infotainment and interactivity from sports and entertainments venues.
The capability to offer customised game presentation that meets fans’ individual preferences will be an absolutely essential feature and in high demand soon.
Options to select replays or highlights on demand on LCD monitors in venue’s suites, or on smartphones is just too attractive to fans and sponsors alike.
In order to provide such advances, digital information flow from the control room to end devices cannot be a one-way street anymore.
The time of content pushing control rooms is ending. Sports and entertainment venues that want to be attractive to the next generation of fans must have content pulling capability as well.
Colosseo understood the dynamics of EAS and built itself by re-investing profits into R&D. Colosseo is ready for the revolution in venue control rooms. Are you?
ColosseoEAS, Inc. is the producer of the first completely integrated software platform for digital content creation and distribution for venues. With custom designed LED display systems, timekeeping/scoring systems, mobile applications and interactive IPTV, Colosseo has developed the most complete turnkey solution for sports venues, convention centers, shopping malls and transportation available on the market today. With over 80 installations in North America, Latin America, Europe, Africa and Asia in the past 8 years, Colosseo is taking multimedia management, interactivity, entertainment and infotainment to the next level.